2012 was a watershed year for the personal computer market. Sales of PC’s have declined and the percentage of internet traffic due to PC’s has fallen to below 50%. Accounting for this trend is the growing popularity of tablets and smartphones. Over 200 million tablets were shipped in 2012 and are expected to surpass laptop numbers in 2013. In addition, almost half (49.7%) of U.S. mobile subscribers now own Smartphones, as of February 2012.
Needed: A Mobile Website for a Mobile World
Having a great mobile website should be the priority. Most websites, however, show the same content and the same layout regardless of the shape and size of the device’s screen. This type of website design requires users to zoom in and out and to scroll up and down and left and right to view all of the content of the website.
But which of the thousands of mobiles devices should you target your website design? The obvious answer is a website that works not only on desktop and laptop computers, but on all tablets and Smartphones as well.
The Solution: A Responsive Web Design
In the (recent) past, this has meant creating multiple websites. But trying to manage multiple websites in a time of rapid technological advances in mobile computing is a little like playing Whack-a-Mole. To address the need to manage web presence across multiple devices, there is a growing trend toward websites (referred to as Responsive web design) that can mold themselves to whatever device being used. SBD Custom Websites has embraced responsive web design as an essential part of its design philosophy.
A responsive custom website molds itself to the screen it is viewed on, which allows your users to interact with the site without having to stop to zoom and scroll. Responsive websites are designed to format correctly on any screen size. The site is fluid, re-sizing itself to properly fit any size screen. One site works for any platform. Not only does your website work on every major web browser, but on every major device type as well. When a user views your website on their large desktop monitor, then again on their Smartphone or tablet, the experience is similar between the devices and the site is just as usable / functional in both places.
A great responsive web design opens up an untapped market for website owners.